A century-old street food market in the old city district has found itself unexpectedly viral after a series of food blogger videos showcasing its signature dishes racked up massive views online. The renewed attention has given fresh momentum to a long-standing push for Geographical Indication recognition.
Vendors, many representing multi-generational family businesses, say the GI tag would help protect their traditional preparation methods from imitation while also boosting tourism to the area. Local trade bodies have formally petitioned authorities, citing the market's unique culinary heritage spanning over a hundred years.
Since the viral videos surfaced, several vendors report a noticeable spike in visitors, some traveling from other cities specifically to try dishes they'd seen online. Local officials have acknowledged the petition and say a review process is underway.
The story has sparked broader conversation about preserving India's street food heritage amid rapid urban development and changing consumer habits.
